International Speedway Used Data to Personalize E-Mails and Promotions to Specific

question 25

Multiple Choice

International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers' preferred channels) determined by a customer's profile. This is an example of _________________.

• A) Touchpoints
• B) Communication
• C) Promotions
• D) Integrated marketing

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Definitions:

Society

A group of individuals living together in a more or less ordered community with shared laws, traditions, and values.

Karl Marx

A 19th-century philosopher, economist, and revolutionary, who developed the theory of Marxism, emphasizing the roles of class struggle, economic exploitation, and historical development in capitalism.

Alienated

The feeling of being estranged or disconnected from others, society, or oneself, often resulting in isolation and a loss of identity or meaning.

Adam Smith

A Scottish economist and philosopher, best known for his theories on free market economics and the ‘invisible hand’ concept.