Ryan Is Collecting Data in an Attempt to Show How

question 53

Multiple Choice

Ryan is collecting data in an attempt to show how the company's social media activity directly influenced sales revenue. For instance, he is looking at metrics like the probability that a customer purchases a product after reading a blog post or visiting the company's Facebook page. The metrics that Ryan is using are most likely ____________________.

• A) Tool based metrics
• B) Strategic metrics
• C) Tactical metrics
• D) ROI metrics

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Definitions:

Written Training Objective

A clearly defined statement that specifies what participants are expected to learn or achieve as a result of a training program.

Learner Engagement

The level of interest, participation, and enthusiasm that learners show in the learning process.

Learner Engagement

The degree to which participants are actively involved, interested, and motivated during the learning process.

Massed Practice

A learning technique where study or training sessions are bundled together tightly in time, often resulting in rapid learning, but also increased risk of fatigue and potential for lower long-term retention.