Susan Is Attempting to Measure the Impact of Social Media

question 111

Multiple Choice

Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to her company's Web site, 2) increases in request for product information, and 3) changes in the number of people who download informational brochures from the Web. Most likely, Susan is using what type of social media metrics?

• A) Tool based metrics
• B) Strategic metrics
• C) Tactical metrics
• D) ROI metrics

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Definitions:

Oxytocin

A hormone and neurotransmitter involved in childbirth and lactation, also known to play a role in social bonding and trust.

Adrenaline

A hormone and neurotransmitter produced by the adrenal glands that increases heart rate, muscle strength, and blood pressure during stress or excitement.

Diethylstilbestrol

A synthetic estrogen that was prescribed to pregnant women to prevent miscarriages, later linked to various health issues in their offspring.

Teratogens

Agents that can cause malformations or defects in an embryo or fetus when a mother is exposed during pregnancy.