Throughout Macy's Stores, Special Displays Encourage Shoppers to View Promotional

question 139

Short Answer

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.

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Definitions:

Property Rights

The legal rights to possess, use, and dispose of assets, including property and intellectual property.

Allocate Resources

The process of assigning available assets, time, and effort to various tasks or purposes in order to achieve specific goals.

Market Failures

Situations where the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.

Private Goods

Goods that are excludable and rivalrous in consumption, meaning access can be limited and consumption by one individual prevents others from consuming the same good.