Tom Is a Community Manager in His Company's Marketing Department

question 46

Short Answer

Tom is a community manager in his company's marketing department. He is attempting to measure the effectiveness of using Twitter to promote his organization. He regularly tracks the number of followers, number of times others mention his company in their tweets, and the number of times people retweet his company's messages. Tom is using ___________ social media metrics to evaluate his company's performance.

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Definitions:

Health Care

The maintenance or improvement of health via the prevention, diagnosis, treatment, recovery, or cure of disease, illness, injury, and other physical and mental impairments in people.

Association

A relationship or connection between two variables, which may indicate that changes in one variable could relate to changes in another.

Foot Size

The dimension or measurement of the foot, typically considered for shoe sizing.

Spelling Tests

Evaluations used to assess an individual's ability to accurately spell words from the language being tested.