Throughout Macy's Stores, Special Displays Encourage Shoppers to View Promotional

question 79

Multiple Choice

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.

• A) Integrated retailing strategy
• B) Dual modality retailing strategy
• C) Mobile display strategy
• D) Visual retailing strategy

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Definitions:

Import Tariff

A tax imposed by a government on goods and services imported from other countries, intended to protect domestic industries and adjust trade balances.

Import Quota

A limit imposed by a nation on the quantity (or total value) of a good that may be imported during some period of time.

Restrictive

A term used to describe policies or measures that limit or control some form of activity or process.

Import Tariffs

Taxes imposed by a government on goods and services imported from other countries, affecting their price and availability.