The Foursquare App Makes Use of the Mobile Device's GPS

question 78

Multiple Choice

The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.

• A) Geographic
• B) Location-based
• C) Augmented reality
• D) Brand app

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Definitions:

IMC Budgeting

IMC stands for Integrated Marketing Communications; it refers to the process of allocating funds towards a cohesive marketing strategy that integrates various communication tools and channels.

Set Objectives

The process of defining specific, measurable goals that a person or organization aims to achieve within a timeframe.

Determine Costs

The process of calculating the total expenditure required for producing a product or service, including materials, labor, and overhead expenses.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, subject to testing and validation.