While Many Retailers Are Frustrated by the Phenomenon of Shoppers

question 6

Multiple Choice

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using ______________________.

• A) QR codes and short message service SMS)
• B) Email
• C) Social Media
• D) A mobile Macy's app

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Definitions:

Freezing Response

A behavioral reaction to a threatening stimulus characterized by immobility and the cessation of all movement, considered a survival mechanism.

Conditioned Emotional Response

The ability of a conditioned stimulus (CS) to elicit emotional reactions as a result of the association of the CS with a painful event.

Hyperactivity

A condition characterized by abnormal levels of activity, impulsivity, and difficulty maintaining attention, often associated with Attention Deficit Hyperactivity Disorder (ADHD).

Wagner's SOP Model

A theory in psychology that describes the structure of memory and learning processes, highlighting the importance of stimulus and response relationships.