The Foursquare App Makes Use of the Mobile Device's GPS

question 78

Multiple Choice

The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.

• A) Geographic
• B) Location-based
• C) Augmented reality
• D) Brand app

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Definitions:

Group Solidarity

The unity, cohesion, and sense of belonging among members of a group, often seen in shared goals or values.

Self-Oriented

Focused on oneself, often concerning personal interests, welfare, or benefit, possibly at the expense of others.

Team Role

The specific part played by an individual or a behavior pattern expected of an individual within a group in the context of his or her contribution to the group's overall goal.

Groups

Collections of individuals who interact and communicate with each other, share goals, and identify as members of the organization.