Examlex
Geo-based marketing refers to the delivery of advertisements, products, or services to customers whose locations are known at a given time.
Strategy Formulation
The process of defining a company's strategy or direction and making decisions on allocating resources to pursue this strategy.
Price Sensitivity
The degree to which the price of a product affects consumers' purchasing behaviors.
Value Frontier
The boundary where the maximum value is delivered to customers at the lowest cost, representing an optimal position for a company.
Marketers
Professionals who are engaged in the promotion and selling of products or services.
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