Examlex
Collectively, Web 2.0 applications are commonly referred to as social media because they have moved the locus of control for mass communications from large organizations to individual users.
Secondary Reinforcement
A type of reinforcement that has acquired value through being paired with primary reinforcers or through association with other reinforcing stimuli.
Primary Reinforcement
A reinforcing stimulus that satisfies a basic biological need or drive, such as food, water, or warmth.
Tertiary Reinforcer
A conditioned reinforcer that does not inherently satisfy a basic biological need but has acquired its reinforcing value through association with secondary and primary reinforcers.
Ratio Schedules
A reinforcement strategy where a response is reinforced after a certain number of responses, promoting higher rates of responding.
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