Examlex
Pay per click PPC) involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.
Variable Overhead
A redefinition of variable manufacturing overhead; variable overhead encompasses all variable expenses involved in the operation of a business that are not directly tied to a specific product unit.
Standard Quantity
A benchmark or norm for the amount of materials or labor expected to be used during the production of a good or service.
Direct Materials
Direct materials are the raw materials that are directly traceable and integral to the finished product in the manufacturing process.
Variable Manuf. Overhead
Costs of manufacturing overhead that vary with the level of production activity.
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