Instead of Treating Mobile Commerce and Traditional Retailing as Separate

question 19

Short Answer

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.

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Definitions:

Language

A system of symbols and rules used for communication, consisting of written, spoken, or gestural components that convey meaning.

Symbols

Objects, characters, figures, or colors used to represent abstract concepts or ideas, often with significant meaning within a cultural context.

Morpheme

The smallest grammatical unit in a language, incapable of further division without altering or destroying its meaning.

Meaning

The significance or understanding attached to symbols, words, or phrases.