_________________ Is a Constantly Evolving Discipline-Part Science, Part Creative Strategy-Which

question 27

Multiple Choice

_________________ is a constantly evolving discipline-part science, part creative strategy-which attempts to achieve higher search rankings based on the design and content of a web site.

• A) Paid search promotions PSP)
• B) Marketing by Web design
• C) Pay per click advertising PPC)
• D) Search engine optimization SEO)

---

Definitions:

External Environment Analysis

The process of examining the conditions, entities, events, and factors outside an organization that could affect its activities and choices.

Internal Environment Analysis

The process of examining and evaluating a company's internal capabilities, processes, resources, and factors to identify strengths and weaknesses.

Situation Analysis

An assessment of the internal and external factors influencing an organization’s performance to guide strategic planning.

Social Entertainment

Forms of entertainment that incorporate social interaction or are experienced in social contexts, often facilitated by digital platforms.