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Your textbook describes a number of e-business models. An affiliate marketing model is one where vendors ask partners to place logos or banner ads on their sites. If customers click the logo, go to vendor's site, and buy something, the vendor pays a commission to partners.
Leadership Effectiveness
The capability of a leader to inspire, motivate, and foster the desired outcomes within their team or organization.
Contingency Theories
A set of leadership theories suggesting that the effectiveness of a leader's style or strategy depends on situational factors and context.
Predictor Variable
A variable used in statistical models to forecast or predict the outcome of another variable, known as the dependent variable.
Dependent Outcome Variable
In research, a variable whose variation depends on that of another variable (the independent variable).
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