A Complex Set of Features and Capabilities Are Considered Essential

question 49

Essay

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Businesses use _____________ to track Web site activities, such as what was clicked, how long a visitor viewed a page, the IP address of the visitor's computer, and number of items put into the shopping cart.

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Definitions:

Structural Questions

Questions that ask interviewees to explain the relationships among different terms. For example, “Would you say that X is a part of Y?”

Contrast Questions

Questions that ask respondents to explain the difference between two or more things or concepts.

Unstructured Interviews

Interviews with broad questions and a loose schedule of questions so that interviewees have the freedom to volunteer information and to explain their responses.

Semi-structured Interviews

A qualitative research method involving open-ended questions that allow for in-depth exploration of a participant's views and experiences, while still guiding the conversation through a predefined set of topics.