Rates for Digital Advertising Can Be Determined in a Number

question 183

Multiple Choice

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on how many people take action by clicking on the ad, which often serves as a hyperlink to the advertiser's Web site or a page promoting the advertiser's brand.

• A) Click
• B) Action
• C) Sale
• D) Impression

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Definitions:

Fibers

Threadlike structures forming animal or vegetable tissue; in technology, often refers to materials used in making textiles or composites.

Auditory Cortex

The region of the brain that processes auditory information, allowing for the perception of sounds.

Temporal Lobes

Lobes at the sides of the brain’s cerebral cortex; they contain areas involved in hearing, memory, perception, emotion, and (in the left lobe, typically) language comprehension.

Somatosensory Cortex

A region of the brain responsible for processing sensory information from various parts of the body, including touch, temperature, and pain.