Understanding the Differences Between Various Digital Ad Payment Methods Is

question 113

Multiple Choice

Understanding the differences between various digital ad payment methods is important because each method has a different impact on determining the effectiveness of an advertising campaign as well as estimates of ____________________________ related to ad spending dollars.

• A) Competitive impact
• B) Brand image enhancement
• C) Market share
• D) Return on Investment ROI)

---

Definitions:

Enforceable

Refers to something, especially an agreement or contract, that is legally recognized and can be upheld in a court of law.

Written and Signed

A requirement for certain agreements or documents to be legally valid, involving the creation of a written document that is signed by the relevant parties.

Legally Enforceable

A term describing a contract or obligation that is recognized by law, meaning it can be upheld in court.

Oral Agreement

An unwritten contract where the terms have been agreed upon verbally rather than in writing, yet can still be legally binding under certain conditions.