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A complex set of features and capabilities are considered essential in today's competitive e-business environment. Businesses use _____________ to track Web site activities, such as what was clicked, how long a visitor viewed a page, the IP address of the visitor's computer, and number of items put into the shopping cart.
Earnings Quality
A measure of the reliability of a company’s earnings as an indicator of its financial health and performance.
Accounting Methods
Systems used by a company to keep track of its financial transactions and to prepare financial statements, such as cash basis or accrual basis accounting.
Bad News Earnings Surprises
Occur when a company reports lower earnings than market analysts' expectations, often leading to a negative reaction in the stock market.
Stock Returns
The gain or loss on a stock investment, typically expressed as a percentage of the investment's initial cost.
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