Rates for Digital Advertising Can Be Determined in a Number

question 166

Short Answer

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.

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Definitions:

Size Constancy

The perception that an object's size remains the same despite changes in the distance from which it is viewed.

Perceive

The process of becoming aware or conscious of something through the senses.

Different Angles

Various perspectives or viewpoints from which a subject or problem can be examined or considered.

Perceptual Development

The process by which infants and young children gain the ability to interpret and understand sensory input.