Your Textbook Differentiates the Terms "Data", "Information" and "Knowledge

question 136

Multiple Choice

Your textbook differentiates the terms "data", "information" and "knowledge". With regard to a customer satisfaction application for the automobile industry, which of the following is an example of information?

• A) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
• B) The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
• C) Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
• D) Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

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Definitions:

Neuroglial Cell

Non-neuronal cell in the nervous system that supports, protects, and nourishes neurons; also known as glial cell.

Cuboidal Shape

Describes cells that are roughly cube-shaped, with a width approximately equal to their height.

Neuron

A neuron is a nerve cell that is the fundamental unit of the nervous system, responsible for transmitting information through electrical and chemical signals.

Myelin Sheath

The fatty layer coating and insulating nerve fibers in the central and peripheral nervous systems, speeding up neural signals.