Thanks to the Wide Availability of Computers, Mobile Devices and ISs

question 39

True/False

Thanks to the wide availability of computers, mobile devices and ISs, information flowing through companies is almost always available to executives, managers, and workers throughout the organization who no longer have to struggle to find the information they need to make sound decisions or do their jobs.

Identify the limitations and challenges of online retailing.

Differentiate between various retail formats, including full line and specialty discount stores.

Understand the use of augmented reality in enhancing the retail shopping experience.

Explain the strategic considerations in retail location selection.

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Definitions:

Intensive Distribution

A marketing strategy where a product is stocked in as many outlets as possible to achieve wide market coverage and accessibility.

Exclusive Distribution

A distribution strategy where a producer sells its product or service only through a single retailer or distributor in a specific territory.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets in geographical areas to maintain exclusivity or control over the brand.

Intensive Distribution

A strategy where a company sells its products in as many outlets as possible to maximize coverage and sales.