Your Textbook Differentiates the Terms "Data", "Information" and "Knowledge

question 2

Multiple Choice

Your textbook differentiates the terms "data", "information" and "knowledge". With regard to a customer satisfaction application for the automobile industry, which of the following is an example of data?

• A) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
• B) The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
• C) Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
• D) Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

---

Definitions:

Short-tempered

Having a tendency to become angry or irritated easily.

Genetics

The study of genes, heredity, and variations in organisms, explaining how traits are passed from parents to offspring.

Temperament

An individual's innate personality traits and characteristic ways of reacting to the environment, often noticeable from infancy.

Second-born

Refers to the child that is born second in order within a family, following the first-born.