Examlex
In the second part of the Information Age, technology is everywhere and the key challenge is to apply IT to gain ________________.
Routine Decision Making
The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.
Unconscious Need
A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.
Buyer
An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.
Product
A product or service developed from a process, presented in the marketplace to fulfill a demand or desire.
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