Which of the Following Is a Defining Characteristic of Qualitative

question 89

Multiple Choice

Which of the following is a defining characteristic of qualitative researchers?

• A) They primarily deal with numeric data.
• B) They use research tools that generate verbal data.
• C) They are comparatively less interpretive than quantitative researchers.
• D) They avoid using primary research methods.
• E) They apply statistical tests to the data they generate.

---

Definitions:

Music Store

A music store is a retail business that sells musical instruments, scores, recordings, and related merchandise and services.

Consumer-Packaged Goods

Products that are sold in a package and used up by consumers over a short period.

Product Life Cycle

The stages a product goes through from development and introduction to the market, growth, maturity, and eventual decline.

Grocery and Discount Stores

Retail establishments that primarily sell food products and everyday items, often at reduced prices.