Consider the Following Advertisement for Mobile Phones Aimed at Senior

question 38

Multiple Choice

Consider the following advertisement for mobile phones aimed at senior citizens. "Are you tired of straining your eyes by peering into your tiny cell phone screen? Do you wish you had a phone that does what a phone is supposed to do, without all the phony jazz? We have the product just for you! With its 5-inch display designed to enhance visibility and large number pads, making calls will no longer be a pain. With dedicated one touch buttons that you can define, do more for much less! Contact us for more details; you will not regret this purchase!" This advertisement primarily focuses on _____.

• A) abstract claims
• B) emotional rewards
• C) the common-ground persuasion technique
• D) reader benefits
• E) character-based appeals