Explain Three Rules for Ensuring That Color Enhances an Audience's

question 39

Essay

Explain three rules for ensuring that color enhances an audience's understanding and a writer's communication.

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Definitions:

Spreading Alternatives

A cognitive phenomenon where individuals devalue rejected alternatives to feel better about the choices they have made.

Self-Verification

The desire and tendency of individuals to seek confirmation of their self-concept, whether positive or negative, from their social environment.

Negative Views

Pessimistic or unfavorable opinions or beliefs about something or someone.

Effort Justification

A psychological phenomenon where individuals rationalize the effort they put into a task by increasing their valuation of the outcome.