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Explain dumping.
Individualized Offers
Marketing strategy that involves creating and presenting offers tailored to the needs, preferences, or historical behaviors of individual customers.
Lifetime Value
The total worth to a business of a customer over the whole period of their relationship.
Potential Revenue Stream
Future income that could be generated from a business activity or investment, not yet realized.
Operational CRM
Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.
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