Examlex
Dove,a division of Unilever,traditionally targeted men and women with its Dove-branded skin care products.
Emotional Warmth
The feeling of empathy, compassion, and genuine care one person can show to another.
Norm of Reciprocity
A social norm dictating that people should respond to others with the same kind of behavior they have received.
Kin Selection
An evolutionary strategy that favors the reproductive success of an organism's relatives, even at a cost to the organism's own survival and reproduction.
Altruism
The desire to help another purely for the other person’s benefit, regardless of whether we derive any benefit.
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