In a Study Entitled "The Euroconsumer: Marketing Myth or Cultural

question 38

Multiple Choice

In a study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" the researchers identified different lifestyle groups.The segment that is concentrated in high-crime,inner-city neighborhoods were classified as:

• A) Successful Idealists.
• B) Affluent Materialists.
• C) Disaffected Survivors.
• D) Trendy Teens.
• E) Comfortable Belongers.