Campbell's Soup Is Making Significant Inroads into Japan's $500 Million

question 100

Multiple Choice

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:

• A)demographic.
• B)occupational.
• C)psychographic.
• D)benefit.
• E)behavioral.

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Definitions:

Time Available

The total hours or minutes that can be allocated to certain activities or tasks within a given period.

Price-Elastic

Refers to a situation where the demand for a product changes significantly in response to a change in price.

Bayer Aspirin

A brand of aspirin produced by Bayer AG, known for its pain-relieving, fever-reducing, and anti-inflammatory properties.

Medical Examination

A comprehensive health checkup assessing an individual's physical and mental condition.