Reference to One's Own Cultural Values or Self-Reference Criterion (SRC)can

question 40

Essay

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

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Definitions:

Unethical Acts

Actions that violate moral or ethical principles, often in a professional or organizational setting.

Complicity

Participation in or the act of facilitating wrongful actions by another, involving a degree of responsibility in the misconduct.

Stakeholder Orientation

The approach of a company that prioritizes the interests and well-being of all its stakeholders, including employees, customers, shareholders, and the community.

Primary

Refers to the first or most significant in order or importance.