Which of the Following Is Not an Advantage of Using

question 31

Multiple Choice

Which of the following is not an advantage of using sales promotions?

• A)provides a tangible incentive to buyers
• B)provides accountability to marketing managers
• C)enables company to build its database
• D)builds long-term brand awareness
• E)develops relationship with customers

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Definitions:

Context-Dependent Memory

The improved recall of specific episodes or information when the context present at encoding and retrieval is the same.

Workplace Colleague

An individual with whom one shares a work environment, often collaborating on projects or sharing tasks.

Grocery Store

A retail store that sells food and other household goods.

Retrieval Cues

Stimuli or signals that can trigger the recall of information from memory.