Which of the Following Is Not Characteristic of Mass Marketing

question 8

Multiple Choice

Which of the following is not characteristic of mass marketing?

• A)Product benefits do not typically include home delivery.
• B)Advertising is used to generate an immediate inquiry or purchase.
• C)Repetition of ads is the key to awareness and remembering.
• D)The customer perceives relatively little risk.
• E)Purchase action is deferred.

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Definitions:

Identifiability

The extent to which individual members within a group can be recognized or distinguished based on their specific contributions or characteristics.

Performance Reviews

Evaluations conducted periodically to assess an employee's job performance, strengths, and areas for improvement.

Social Facilitation

The tendency for individuals to perform differently when in the presence of others, typically improving on simple tasks and doing poorly on complex tasks.

Energetic Performance

The level of vigor and enthusiasm displayed by individuals or groups in the execution of tasks.