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Some Global Marketers Make the Strategic Decision to Establish a Presence

question 29

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Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way.Such sites are known as:


Definitions:

Fear

An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.

Illness

A state in which a person's physical, mental, or emotional condition is impaired or deteriorating.

Personality Tests

standardized tools used to assess and measure an individual's personality characteristics and behavioral patterns.

Unconscious Desires

Wishes or impulses not readily accessible to the conscious mind but influencing behavior and thought processes.

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