Which of the Following Environmental Characteristics Affects Use of Direct

question 16

Multiple Choice

Which of the following environmental characteristics affects use of direct marketing in Europe?

• A)the European Commission's concern about privacy
• B)high postal rates in several European countries
• C)industries in Europe are still developing complete mailing lists
• D)linguistic,cultural,and regional diversity
• E)all of the above

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Definitions:

Ruling Class

The social class that decides upon and sets the major policies, owning the majority of wealth, and holds the primary power in a society.

Capitalist Ideologies

A set of beliefs that value the free market and the role of private enterprise in driving economic and social progress.

Symbolic Interactionism

A sociological perspective focusing on the symbolic meanings that people develop and rely upon in the course of social interaction.

Social Structures

The organized pattern of social relationships and institutions that together constitute society, shaping individuals' behaviors and attitudes.