When the Subheads and Body Copy of an Advertisement Are

question 74

Multiple Choice

When the subheads and body copy of an advertisement are localized,not simply translated,is an example of:

• A) local advertising.
• B) global advertising.
• C) pattern advertising.
• D) advocacy advertising.
• E) stereotype advertising.

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Definitions:

Geologic Time

The extensive time scale used by geologists and paleontologists to describe the timing and relationships of events in Earth's history.

Transgression

A geological event where the sea level rises relative to the land, causing the shoreline to move inland across the continent.

Regression

A statistical technique used to determine the strength and character of the relationship between one dependent variable and one or more independent variables.

Geographic Distribution

The manner in which a particular natural feature, population, or resource is spread out across the Earth's surface.