Some of the World's Most Memorable Advertising Campaigns Have Achieved

question 92

Multiple Choice

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions.Such a campaign is said to have:

• A)"life."
• B)"legs."
• C)"love."
• D)"fun."
• E)"toes."

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Definitions:

Relationship Marketing

A marketing strategy focused on building and maintaining long-term relationships with customers for repeat business.

Tessitura

The range within which most notes of a vocal part or piece of music fall, often used to determine the most comfortable range for a singer or instrument.

Customer Profiles

Detailed descriptions of a company’s ideal customers, based on their demographics, interests, and buying habits.

Relationship Marketing

A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.