Retailers May Have a Difficult Time Crossing Borders If They

question 41

True/False

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

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Definitions:

Counterculture

A culture with values and norms that differ substantially from those of the mainstream society, often expressing opposition to dominant cultural norms.

Subculture

A specific segment of society that stands out due to its unique interests or beliefs, which contrast with the wider cultural values.

Ideal Culture

The values, norms, and behaviors that a society or group considers to be desirable, good, and important.

Cultural Diffusion

The spread of cultural beliefs, social activities, and norms from one society to another through direct or indirect contact and exchange.