Suppose That a Book Publisher Sells a Textbook for $150

question 77

Essay

Suppose that a book publisher sells a textbook for $150 each to its domestic distributor.The same publisher sells the same edition of the textbook to a distributor in Thailand for $85 since the affordable prices by Thai students may be much less than in the domestic market.The textbook finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $85.What is this type of pricing known as,and what are the consequences of such transactions to global marketers,if any?

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Definitions:

Competitors

Other businesses or individuals that offer similar products or services, vying for the same customer base or market share.

Technical Feasibility

Evaluation of whether a proposed project or system can be implemented with current technology and resources.

Micro-replication Technology

A manufacturing technique that precisely replicates microscale structures and patterns for various applications, including optical and adhesive products.

Development

The stage of the new-product development process that turns the idea on paper into a prototype.