As Outlined by Branding Expert Kevin Keller, the Benefits of Strong

question 35

Multiple Choice

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:

• A)greater loyalty.
• B)more vulnerability to marketing actions.
• C)less vulnerability to marketing crises.
• D)more inelastic consumer response to price increases.
• E)more elastic consumer response to price decreases.

---

Definitions:

Environment

The surrounding condition or setting in which a person, plant, animal, or object exists, encompassing both natural and artificial elements.

Tacit Knowledge

Knowledge that is understood or learned through personal experience and intuition rather than being explicitly stated or written down.

Self-care Knowledge

Understanding and awareness about practices and activities that individuals can do on their own to maintain personal health, wellness, and well-being.

Explicit Knowledge

Knowledge that is easily articulated, codified, accessed, and verbalized, often in the form of documents or stored data.