Colgate's Total Is a New Toothpaste Brand Whose Formulation,imagery,and Consumer

question 91

Multiple Choice

Colgate's Total is a new toothpaste brand whose formulation,imagery,and consumer appeal were designed from the beginning to translate across national boundaries.Which strategy did Colgate use with Total?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product innovation

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Definitions:

Chronological

Relating to or arranged according to the order of time.

Functional

Designed to be practical and useful rather than purely aesthetic, emphasizing purposeful use in its design.

Skills

Abilities or expertise in particular tasks or areas, acquired through practice, training, or experience.

Combination/Skills Resumé

A type of resume that highlights both a person's job history and the specific skills they possess.