Guidelines Which Can Assist Managers in Their Effort to Establish

question 73

Multiple Choice

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

• A)create a compelling value proposition for customers.
• B)before taking brand overseas, select name, marks and symbols.
• C)make a process template available to all managers.
• D)assign specific responsibility for managing branding issues.
• E)make a process template for international consumers.

---

Definitions:

Incremental Sales

The additional revenue generated from a specific business action or decision, beyond the existing sales level.

Discount Factor

A financial metric used to determine the present value of a future cash flow, discounting it for risk and the time value of money.

After-Tax Discount Rate

A rate used in capital budgeting that takes into account the effects of taxes on the project's cash flows.

Straight-Line Depreciation

A strategy for apportioning the cost of a solid asset over its period of utility in uniform annual portions.