The Corporate Development Team at Virgin Evaluates More Than a Dozen

question 102

Multiple Choice

The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company.When assessing new-product ideas,they look for all of the following except:

• A)synergy with existing Virgin products.
• B)pricing and return on investment.
• C)marketing opportunities.
• D)if the idea "uses or abuses" the Virgin brand.
• E)aesthetic attributes of competitors' products.

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Definitions:

Oceanic Plateau

Large, elevated areas of the seafloor, characterized by thick crusts and often formed by volcanic activity or mantle plumes.

Seafloor Spreading

The process by which new oceanic crust is formed at mid-ocean ridges and slowly moves away from the ridge, creating new seafloor.

Impact Crater

A depression on the surface of a planet, moon, or asteroid, created by the collision of a meteorite or comet.

Subduction Zone

A region of the Earth's crust where one tectonic plate moves under another, often causing volcanic activity.