Generally, Most People Try to Achieve ________ Between Their Attitudes

question 74

Multiple Choice

Generally, most people try to achieve ________ between their attitudes and their behavior.

• A)contrast
• B)synergy
• C)functionality
• D)consistency

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Definitions:

Brand Voice

The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.

Message Map

A strategic tool used to align messaging across various channels to ensure consistency and clarity.

Strategic Plan

A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.