When a Firm Advertises That It Only Uses Recycled Paper

question 76

Multiple Choice

When a firm advertises that it only uses recycled paper products, it is ________.

• A)meeting its social obligation
• B)being cynical
• C)being socially responsive
• D)paying attention to the bottom line

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Definitions:

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.

Disrupt-then-reframe Technique

A persuasive strategy that involves introducing an unexpected element to disrupt thinking patterns, followed by a reframing of the situation to influence attitudes or behaviors.