There Have Been Many CRM Failures Reported in the Media

question 34

Multiple Choice

There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.

• A)Customers rejecting loyalty programs or attempts to build loyalty.
• B)Failure to identify and focus on specific business problems that the CRM can solve.
• C)Lack of active senior management sponsorship.
• D)Trying to automate a poorly defined business process in the CRM implementation.

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Definitions:

Insurance

A form of risk management primarily used to hedge against the risk of a contingent or uncertain loss.

Expected Value

The calculated average of all possible values for a random variable, considering the probabilities of each outcome.

Risk Lover

An individual or entity that prefers or seeks out investment opportunities with higher risk for the potential of higher returns.

Insurance

A financial product that provides protection against potential financial losses or liabilities arising from specific risks.