When Managers Are Planning and Managing Their Online Business,they Should

question 14

Multiple Choice

When managers are planning and managing their online business,they should do all of the following except _____.

• A)make data-driven,fact-based plans
• B)identify all key assumptions in the marketing plan
• C)monitor progress to identify when adjustments are needed,and then be agile enough to respond
• D)build the marketing plan around the products,rather than on customer

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Definitions:

Realized Gains

Profits that are recognized when assets are sold for a price higher than their book value.

Equity Method

is an accounting technique used to record investments in associated companies where the investor has significant influence but not full control.

Cost Method

An accounting method used to value holdings in another company at the cost of acquisition plus any additional costs incurred.

Carrying Amount

The value at which an asset is recognized on the balance sheet after deducting any accumulated depreciation and impairment losses.