If a Company Wanted to Learn How Customers Feel About

question 38

Multiple Choice

If a company wanted to learn how customers feel about their products,the most appropriate metric would be to track the __________.

• A)number of positive vs.negative blogs posts and videos about the company and their products
• B)number of visitors who arrive at its Web site from a tweet or the company's Facebook fan page
• C)sales of competing and substitute products
• D)number of service calls and complaint calls

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Definitions:

Camera

A device that records or captures images, which can be stored, viewed directly, or transmitted to another location.

Consumer Surplus

Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.

Mountain Dew

A popular citrus-flavored carbonated soft drink produced by PepsiCo.

Price

The money measure forecasted, demanded, or given in fulfillment of something.