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Social networking sites are different from the broader category of online communities in that they rarely allow individuals to control who can access information they post to the site.
Perceived Susceptibility
An individual's belief regarding their risk of experiencing a negative event or condition.
Perceived Severity
An individual's belief regarding the extent of harm that a particular health issue or disease can cause.
Perceived Benefits
The advantages or positive outcomes that an individual believes they will gain from a certain behavior or action.
Perceived Barriers
Individual beliefs about the obstacles that inhibit the adoption of new behaviors or the pursuit of goals, often in the context of health and well-being.
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